Jayde Couldwell

This months Mami Mode we talked to Jayde Couldwell

You’ve now created two successful podcasts, what has been your biggest learning as a businesswoman?

Thank you. My biggest learning so far is understanding that criticism and copying don’t deserve my time or energy. It’s very easy to be trapped in a negative frame of mind and give up, but it’s important to rise above it because, I believe, that is the key to success. 

 

What do you love most about the community you’ve created through your two podcasts?

It has to be the people. The guests we interview, our audience who listen each week or whenever they get the chance, and the connection with them through social media. It’s wholesome, and I’m so proud to be surrounded by such incredible like-minded people. 


What inspires you to keep lending your voice to important topics like mental health, PMD and body positivity—especially in the face of critics?

I’m driven by empathy, compassion, and the hope that my words might resonate with someone who needs to hear them. I can only act on my own feelings and emotions but I believe people get a lot from someone else’s vulnerability. 

 

What’s one of the best pieces of advice you’ve gotten as a woman in business?

Not so much advice, but what I have learned over the years is that your worth is not defined by your productivity, achievements or what other people think of you. Prioritise self care, set boundaries, and remember that your value lies in who YOU are, not just what you do.

 

What has being a mother of three girls taught you?

Gosh, what hasn’t it taught me? Off the top of my head, to have patience with myself and them but forgive myself in the times I don’t.

The importance of self care as a mum—if you do not get this balance right, your family can’t thrive. And show them what you had or wanted in your own childhood—money and things don’t matter to children, time and memories do. 


You live a picturesque life in Byron Bay—what’s the key to juggling a busy work and home life?

Haha, I think Byron itself is picturesque, but if you step foot into our home, you will see the realities of muddy dogs on couches, toys inside and outside, dirty clothes mixed into the clean washing pile. There are a few keys that help me juggle these two important jobs, one of them being my husband.

He supports me by taking the parenting load of drop off and pick up, school forms and extra activities outside school. 

The other is my mental approach, not looking at my life day-by-day but zooming out to a weekly overview. I can’t be good at all the things at once, but if I look at how I parented, worked, exercised etc, over a week, it’s not so overwhelming—therefore, I can observe and put more time into areas I may have done less in that week into the next.

What advice do you have to mum’s struggling to accept their changing bodies? 

That it’s actually really ok not to love certain parts of your body. I don’t love my gunt, chins or arms but I can still appreciate what they do for me. Well maybe not the chins, the extra two aren’t necessary but my stomach was the home for three of my babies and I love it when the girls cuddle me and tell me how soft and fluffy it is. The way I nurture the parts I don’t really love is by finding clothing that makes me feel confident in those areas. 

How would you describe your personal style?

Confident, relaxed and on-trend. 

What are your top three most listened to podcasts right now...other than your own! 

I don’t actually listen to podcasts! Sophie and I have a giggle about this, but I’m an audiobook girl. Having ADHD, I struggle to maintain focus on a lot of things, but spicy romance seems to do the trick! At the moment, I’m loving The Agitator series by Meghan Quinn, Binding13, and The Wolf Hotel Series. 

Who inspires you most? 

I’m not sure if this is really egotistical, but I’m motivated and encouraged by my own thoughts, actions, and passions. When I get through a depression episode or a hard time in my life, it’s me that pulls me out the other side and I couldn’t be prouder of the strength I find during those times.


What’s something others may not know about you? 

I’m an only child. I’m left-handed. I get extremely overwhelmed in large settings where I know a lot of people because I don’t want to let anyone down by not remembering their name etc. I’m terrible with names. 

You talk a lot about PMD—what advice do you have for women who may be struggling with similar issues? 

I’m not sure if this is common as women get older or if it’s a post-kids thing, but I’m finding myself heavily invested in women’s health due to my own heavy periods and pain that has recently occurred over the last 5 months. I’m loving lymphatic drainage for the body that you can do day and night before showering. I am getting an internal ultrasound to rule out any serious concerns, but I truly believe a lot of it stems from my gut health, and that is my main focus this year. My advice would be to get tested and talk about it with your friends. 

How do you manage to stay motivated and inspired with your busy schedule? 

I do until I don’t and then I burn out, reset and start again!

It’s not the best way of functioning and with consistent phone reminders to slow down, breathe, do yoga and regularly exercise I hope to reduce those burnout episodes, but I feel the best about myself when I slow down and connect with the world around me. When I do that my life is better for it. 

Your go-to outfit for feeling good?

Bike shorts, a matching crop and oversized button up shirt! Makes me feel confident and sportayyyy.

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